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SMS Campaign

Written by B3Networks Academy

Updated at November 1st, 2023

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Table of Contents

What is SMS Campaign? Prerequisites: How to create an SMS Campaign: A. Create an SMS Flow in the Programmable Flow tab 1. Create an SMS Project 2. Create an SMS Flow Note: Warning: Notes: B. Create an SMS Campaign in Communication Hub 1. Create an SMS Campaign 2. Upload Number List 3. Run the Campaign Note: Campaign Status Draft Available actions Scheduled Available actions In Progress Available actions Completed Available actions

What is SMS Campaign?

An SMS campaign allows you to communicate with your customers via text message. Although they share many similarities with email marketing initiatives, text marketing campaigns offer a higher level of customization and personalization. This is because texting is the preferred method of contact for social interactions.

Due to the character count limit of SMS campaigns, images are sometimes left out of the message. Still, this type of advertising has been shown to be more efficient and quicker.

In contrast to traditional advertising methods, SMS marketing does not rely on users randomly seeing your message. Instead, your business's message is sent directly to a customer's mobile phone via text message. Effective SMS marketing increases participation, interest, and revenue. SMS campaigns can alert customers about limited-time deals, new product releases, and other events.

Text message marketing efforts can be automated much like emails. You create a campaign, upload your recipients' list, and then broadcast it to that group.

Prerequisites:

In order to have a robocall flow, you need to have the below CPaaS Licenses:

  1. Base License:
    • Developer
  2. Addon License:
    • Number 
    • Developer Concurrent Call 
    • SMS 

How to create an SMS Campaign:

A. Create an SMS Flow in the Programmable Flow tab

1. Create an SMS Project

1. Go to Developer Hub, choose the Dropdown bar

  1. Click the Create Project button
  2. Fill in the required fields:
    • Name
    • Type:
      • SMS 
    • Subscription
  3. Create

2. Create an SMS Flow

In order to create a Flow, please follow the steps below:

  1. Go to the Developer Hub, choose the created Project
  2. Select the Programmable Flow tab
  3. Click the Create Flow button
  4. Edit the Flow Name (optional)
  5. Choose an Event: SMS Campaign Started - SMS Campaign
  6. Configure Actions for your flow
  7. Deploy

Note:

Learn more about the Developer Hub.

 

Warning:

Illegal content (e.g: gambling-related, fraud, scam, spam, sexual, etc) or sensitive content (e.g: political-related, fake news, etc) is not allowed to be delivered.

For more information, please visit this link.

 

Notes:

  • One SMS can have a maximum of 2000 ASCII characters or 70 Unicode characters.
  • Special characters such as Chinese may be considered more than 1 character.
  • Submit these documents if you want to change the sender ID to another name or number. 
 

B. Create an SMS Campaign in Communication Hub

1. Create an SMS Campaign

  1. Go to Communication Hub > Campaign > Create
  2. Give it a name
  3. At Campaign type, choose SMS
  4. Select the created flow at Step A
  5. Enable/Disable the campaign run time: Your campaign will only be allowed to run within this time range
  6. Create

2. Upload Number List

  1. At the created campaign, click View Numbers
  2. Click on the arrow icon > download sample number list > fill in the list accordingly
  3. Upload 

3. Run the Campaign

Once you finish the configuration step, your campaign status is Draft and ready to start. 
There are 2 ways to start a campaign:

Start immediately

Click the Start button to run the campaign immediately. 
The campaign status will change to In process if you choose to start Now.

 
 

Schedule

Click the Schedule to schedule start dates for the campaign. 
The campaign status will change to Scheduled if you choose to start Schedule.

 
 

Note:

Once the campaign is scheduled/started, it cannot be stopped.

 

Campaign Status

Draft

Available actions

Edit

  • You can amend the basic information of the Campaign:
    • Name
    • Flow
    • Campaign run time
 
 

View Numbers

  • Check number list
    • Upload additional numbers.
 
 

Schedule

In case you do not want your campaign to start immediately, you can schedule it for another day. Just select the exact Date and Time that you want your campaign to start, then Save.

 
 

Start

Start the campaign immediately.

 
 

Duplicate

  • You can duplicate the campaign to save the setting time.
    • Required details:
      • Name
      • With or Without the Number List
 
 

Archive

You can archive unnecessary campaigns.

 
 

Scheduled

Available actions

Detail Campaign

  • View details of the campaign.
 
 

Duplicate

  • You can duplicate the campaign to save the setting time.
    • Required details:
      • Name
      • With or Without the Number List
 
 

Archive

You can archive unnecessary campaigns.

 
 

In Progress

Available actions

Detail Campaign

  • View details of the campaign.
 
 

Duplicate

  • You can duplicate the campaign to save the setting time.
    • Required details:
      • Name
      • With or Without the Number List
 
 

Completed

Available actions

Detail Campaign

  • View details of the campaign.
 
 

Report

  • View call history of the campaign.
 
 

Duplicate

  • You can duplicate the campaign to save the setting time.
    • Required details:
      • Name
      • With or Without the Number List
 
 

Archive

You can archive unnecessary campaigns.

 
 
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