Create a Campaign Template
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Table of Contents
Create Template
To create and send an RCS campaign, the first step is to create a campaign template. Follow the steps below to create a campaign template:
- Navigate to Templates section by clicking on the Templates button.
- Click on New template.
- Fill in the following template information:
- Input Template name (1-80 characters)
- Choose type:
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Text only - Select Text Only if the campaign message contains only text (no images, videos, or rich media).
- Character Limit: The message content supports a maximum of 3,072 characters.
- Character Limit: The message content supports a maximum of 3,072 characters.
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Rich card - Select a Rich Card message if the campaign contains one media file (either a picture or a video). It allows combining media with text for a richer customer experience.
- Media – Required
- Accepts image or video.
- Maximum file size: 100 MB.
- Title Text – Optional.
- Character limit: 0–200 characters.
- Description Text – Optional.
- Character limit: 0–2000 characters
- Media – Required
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Text only - Select Text Only if the campaign message contains only text (no images, videos, or rich media).
- Input Template name (1-80 characters)

- Enable Fallback SMS Message to automatically send an SMS if the recipient’s device is not RCS capable.
- Character limit: 10,251 characters.
- Requires an active SMS add-on license.
- Click Save as Draft if the user still wants to edit the template (Optional).
- Click Request Approval if the user has completed the template and wants to request admin approval.

Manage Template
To view the list of actions that you can perform on a template, click on the 3 dots. Available actions for Draft templates are:
- Edit
- Request approval
- Duplicate (Make a copy of the template, but the name will be “Copy of + {Template name}”. Status of the
- Duplicated template will be Draft).
- Delete

Available actions for Approved templates are:
- Duplicate (Make a copy of the template, but the name will be “Copy of + {Template name}”. Status of the
- Duplicated template will be Draft).
- Delete
