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The Number of Characters allowed in an SMS

Written by B3Networks Academy

Updated at June 7th, 2023

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Table of Contents

SMS Content NOTE Forbidden Content

SMS Content

One SMS can have a maximum of 160 ASCII characters or 70 Unicode characters. If there are more than 160 characters, a charge for multiple SMS will be applied.

Message character limits and number of SMS required:

 
1 SMS required
2 SMS required
3 SMS required
ASCII
160 characters or less
306 characters or less
459 characters or less
Unicode
70 characters or less
134 characters or less
201 characters or less

 

NOTE

Special characters such as Chinese may be considered more than 1 character.

 

The following ASCII characters counts as 2 characters when determining message length

ASCII characters  
\n Line feed
[ Left square bracket
] Right square bracket
\ Backslash
^ Circumflex accent
{ Left curly bracket
} Right curly bracket
| Vertical bar
€
Euro sign

Forbidden Content

Spam SMS is forbidden by Singapore Law. Following that, we used Keyword as a barrier:

  • Common keywords considered as spam, both lowercase, and uppercase
  • Illegal content (gambling-related, fraud, scam, spam, sexual, etc)
  • Sensitive content (political-related, fake news, etc) 

are not allowed to be delivered.

Example:

  • fast loan, fast cash, interest rate, repayment, ready cash, installment, up to 100k, cash, c@sh
  • $10000, $20000, $30000, $40000, $50000, $60000, $70000, $80000, $90000, $100000, $$$
  • loan, lo@n, lo@ns, l0an, l0@n, lo@ns, loan:, lo@n:, lo@ns:, l0an:, l0@n:, lo@ns:
  • easy bet, casino, betting, casino-jackpot, c@sino, c@sin0, b3tting,
  • hot models, SYT, massage babes, GND, online love, dating
character count sms limit

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